Public transport mobility/
We partner administrations and operators in developing solutions for all modes of transport, programming and operating services as well as supporting public transport tenders/
Surface public transport comprises both track-based modes (railways and trams) and metropolitan or strictly interurban bus services.
The need to improve the quality of service and optimise its supply requires us to progress even further towards fully integrating the entire range of surface public transport at both local and regional levels.
Citizens will view public transport as an attractive alternative if it offers them easy, coordinated and reliable travel.
Rail transport mobility
Cinesi has the experience and variety of tools to conduct completely sound railway transport studies. Based on analysing the socioeconomic context and current service users and studying existing transport alternatives, we are able to recommend supply scenarios and forecast future demand by using mathematical or simulation models.
Another line of study is functionally analysing existing rail networks (passenger and/or goods) and recommending new supply and demand scenarios for infrastructure changes.
This is the reason why entities like the Barcelona Metropolitan Transport Authority have entrusted Cinesi to reorder Catalonia’s regional services because of the introduction of the Mediterranean corridor alternative route or to promote park and ride facilities at Catalonia’s metropolitan railway stations and Government of Catalonia FGC stations according to projected demands on their lines, or Trambadia for the Bay of Palma’s tram line.
Interurban bus transport
Interurban bus services are in most cases the only alternative available to a population segment depending on the way that transport networks are distributed in the territory.
There are various types, from express services with high features to on-demand transport and also regular services with varying frequency depending on the season.
Cinesi has drawn up regional service plans in various territorial areas of Catalonia, as well as specific studies on the islands of Mallorca, Menorca and Tenerife.
Urban bus transport
Cinesi has from the beginning specialised in studies related to various facets of urban passenger public transport. Our experience in this sector encompasses both administrations and public or private transport companies.
Cinesi’s collaboration has been particularly noted in the following fields:
- Network planning and modelling
- Geographic information systems (GIS) data representation
- Demand forecasting
- Financial studies
- Calculating service parameters
- Communicating the service
- Support in drafting programme contracts and agreements and assistance in implementing new services
- Studying fleets, stops, network black spots, etc.
- Implementing measures to improve commercial speeds
Taxis
We are well acquainted with the taxi sector and are aware of the fact that it is subject to constant fluctuations in demand due to variations in the economic context, tourist seasonality and major events. This can lead to episodes of service collapse, with their subsequent impact on public opinion, or relatively prolonged periods of low activity.
The studies conducted by Cinesi in the taxi sector aim to find a balance between supply and demand throughout the year. To do this we propose:
- Collecting demand data through clearances of a sample of fleet licences
- Identifying the various perspectives of the sector’s operation (workers, administration, tourism, business, etc.)
- Self-regulation supply aspects by workers
- Elements that may affect the needs of the service in the future
- Recommendations for updating fares, new tools for regulating the service, etc.
Healthcare transport
One of the tasks also carried out by Cinesi is the assistance of healthcare transport companies.
Our help in this case focuses on collaboration to seek out and assess tenders for the provision of this service throughout Spain and, if required, provide support in preparing the bid, whether the tender is for urgent or non-urgent healthcare transport.
Tools/
A geographic information system (GIS) is a sophisticated analytical tool we commonly use that is part of a number of new information technologies. It is a system that can store, analyse and display geographical information. It therefore has the peculiarity of integrating the variable of space, which makes it a very powerful tool to support any type of study or project in order to help in the decision-making process.
In the above charts you can see some of its applications in Cinesi’s projets.
Simulation models are very useful computer programs that help to plan and manage transport. Their applications include network analysis, passenger transport analysis, the creation of demand and transport planning models, the design of vehicle routes and logistics and also territorial management, among others.
Here at Cinesi we use two simulation models according to the field of study: TransCAD for macroscopic fields and AIMSUN for smaller fields.
TransCAD: This is a macroscopic simulation model that is primarily used to study mobility on supramunicipal roads. The program uses a geographic information system (GIS) to help store and analyse data for any type of transport.
AIMSUN: This is a microscopic simulation model used to study mobility in urban networks. It allows vehicle-to-vehicle tracking and visualisation of this in real time. The impact of future actions on road networks can be observed based on the simulation of various modes of transport and the visualisation of how various stakeholders circulate, thereby helping to identify potential conflict points.
AUTOTURN: Simulation model of turning vehicles and analysis of sweeping areas based on the current or future road geometry for light and heavy vehicles and buses.
Cinesi performs a variety of fieldwork tasks to obtain both mobility data and information on the state of networks. Here are just a few:
1. Capacity/
Automated. Automated capacity machines to record traffic intensity and vehicle speed. They help calculate hourly and daily changes by type of vehicle and circulation direction.
Directional. Helping to identify the route of pedestrians, bicycles, private vehicles, heavy vehicles, etc.
License plate reading. In order to obtain the route of motor vehicles by controlling access and intermediate checkpoints.
Parking. Analysis of occupancy (times that each space is occupied) and rotation (number of parked vehicles), identification of residence of vehicles parked and parking illegalities.
2. Inventories/
Analysis of the physical aspects of networks and photographic and/or video gathering that helps to define the condition of each section in a highly visual manner. Cinesi has the following specific material resources for conducting inventories:
4-wheel-drive vehicle. This vehicle incorporates a odometer and inclinometer to measure the length and tilt of the route, as well as a GPS receiver.
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ArcGIS Field Maps. A mobile application that streamlines the process of accurate data gathering to be processed in the office during fieldwork.
Cinesi also specialises in monitoring and analysing surveys to identify mobility habits. These are a vital source for supporting the diagnoses and action plans we propose and can be outsourced to market research companies, with Cinesi overseeing these, or directly undertaken by Cinesi with contracted staff for the occasion. We handle the following tasks:
- Designing the survey by taking into account the objectives to be extracted
- Selecting the sample either randomly or from a particular group
- Conducting the survey, if required
- Data entry, if required
- Exploiting the obtained databases
The mysterious shopper technique helps to obtain detailed information on the conditions of providing a transport service. It is a vital tool for measuring, analysing and improving aspects related to customer service.
Acting anonymously as regular customers, specialised evaluators assess key aspects related to the perception of service users, such as information on board and at stops, quality of driving, stare of cleanliness and maintenance inside and outside the vehicles and also at stops, etc.
The resulting report presented by Cinesi includes all the information gathered, including quantitative and qualitative assessments and corresponding recommendations for improvement.
The pollutants emitted into the air by transport have a negative impact on the environment, so it is extremely important to identify and quantify their magnitude in order to implement measures.
Cinesi calculates emissions and environmental indicators based on (urban and interurban) transport networks and the environmental targets in question, thereby helping to compare modal quotas and existing emissions with those forecast in future scenarios.
One of the tools we use is AMBIMOB 2.0, from the Ministry of the Environment and Sustainability, which helps to environmentally assess the measures of sustainable urban mobility plans (SUMPs), thereby helping to observe the contribution of the measures with the planned reductions in mobility master plans, as well as the variation in emissions according to each pollutant.
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ADVANCE Audit is a certification tool for improving sustainable urban mobility plans, analysing the strengths and weaknesses of a city’s current mobility planning and providing directions on how to improve this in terms of sustainability.
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—
There are a great many benefits for cities participating in the process of ADVANCE certification:
—
- Receiving an ADVANCE Action Plan containing action recommendations
- Benchmarking with other municipalities at a European level
- Improving the image of a city by showing that it is innovative and sustainable
- European recognised ADVANCE certification
—
—
BYPAD, an acronym for Bicycle Policy Audit, is a tool developed by an international consortium of bicycle experts as part of an EU-funded project. BYPAD provides an overview of the measures and structures applied in local cycling policy.
—
Cinesi uses it to be able to assess the quality of cycling policies of cities by analysing their strengths and weaknesses and making specific recommendations on how to improve their cycling policy in the future.
Geomarketing can be defined as the technique of analysing how geographical variables affect a business or activity. Geolocation and geospatial analysis help us to obtain an overview of the customers or users of a particular amenity, business, means of transport, etc.
It is a vital tool for answering such important questions as: Where are my customers and how do they behave? Where is the competition? Where can I open a new business? Or how accessible is my location and what geographical coverage do I have?
Cinesi is well versed in the tools of geomarketing and knows how useful it is for companies to obtain an accurate picture of the behaviour and mobility of their customers.
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Analysis of major variables:
The analysis of major variables (demand, competition, area of influence or accessibility, among others) helps to obtain precise knowledge of the current situation and be able to make the right decisions regarding the optimal location to open an establishment, to identify the potential customer engagement area or the location of competitors.
—
Analysis of specific needs:
Based on studying the major variables of a business, geomarketing is also very useful for analysing specific, very concrete needs, such as:
- Distribution routes and points of sale
- Areas of influence of transport networks
- Reorganisation of points of sale or branches
- Studying cannibalisation areas
- Identifying areas not covered by a market network
- Mailshots and mailing
—
Tools/
A geographic information system (GIS) is a sophisticated analytical tool we commonly use that is part of a number of new information technologies. It is a system that can store, analyse and display geographical information. It therefore has the peculiarity of integrating the variable of space, which makes it a very powerful tool to support any type of study or project in order to help in the decision-making process.
In the above charts you can see some of its applications in Cinesi’s projets.
Simulation models are very useful computer programs that help to plan and manage transport. Their applications include network analysis, passenger transport analysis, the creation of demand and transport planning models, the design of vehicle routes and logistics and also territorial management, among others.
Here at Cinesi we use two simulation models according to the field of study: TransCAD for macroscopic fields and AIMSUN for smaller fields.
TransCAD: This is a macroscopic simulation model that is primarily used to study mobility on supramunicipal roads. The program uses a geographic information system (GIS) to help store and analyse data for any type of transport.
AIMSUN: This is a microscopic simulation model used to study mobility in urban networks. It allows vehicle-to-vehicle tracking and visualisation of this in real time. The impact of future actions on road networks can be observed based on the simulation of various modes of transport and the visualisation of how various stakeholders circulate, thereby helping to identify potential conflict points.
Cinesi performs a variety of fieldwork tasks to obtain both mobility data and information on the state of networks. Here are just a few:
1. Capacity/
Automated. Automated capacity machines to record traffic intensity and vehicle speed. They help calculate hourly and daily changes by type of vehicle and circulation direction.
Directional. Helping to identify the route of pedestrians, bicycles, private vehicles, heavy vehicles, etc.
License plate reading. In order to obtain the route of motor vehicles by controlling access and intermediate checkpoints.
Parking. Analysis of occupancy (times that each space is occupied) and rotation (number of parked vehicles), identification of residence of vehicles parked and parking illegalities.
2. Inventaries/
Analysis of the physical aspects of networks and photographic and/or video gathering that helps to define the condition of each section in a highly visual manner. Cinesi has the following specific material resources for conducting inventories:
4-wheel-drive vehicle. This vehicle incorporates a odometer and inclinometer to measure the length and tilt of the route, as well as a GPS receiver.
—
Collector for ArcGIS. A mobile application that streamlines the process of accurate data gathering to be processed in the office during fieldwork.
Cinesi also specialises in monitoring and analysing surveys to identify mobility habits. These are a vital source for supporting the diagnoses and action plans we propose and can be outsourced to market research companies, with Cinesi overseeing these, or directly undertaken by Cinesi with contracted staff for the occasion. We handle the following tasks:
- Designing the survey by taking into account the objectives to be extracted
- Selecting the sample either randomly or from a particular group
- Conducting the survey, if required
- Data entry, if required
- Exploiting the obtained databases
The mysterious shopper technique helps to obtain detailed information on the conditions of providing a transport service. It is a vital tool for measuring, analysing and improving aspects related to customer service.
Acting anonymously as regular customers, specialised evaluators assess key aspects related to the perception of service users, such as information on board and at stops, quality of driving, stare of cleanliness and maintenance inside and outside the vehicles and also at stops, etc.
The resulting report presented by Cinesi includes all the information gathered, including quantitative and qualitative assessments and corresponding recommendations for improvement.
The pollutants emitted into the air by transport have a negative impact on the environment, so it is extremely important to identify and quantify their magnitude in order to implement measures.
Cinesi calculates emissions and environmental indicators based on (urban and interurban) transport networks and the environmental targets in question, thereby helping to compare modal quotas and existing emissions with those forecast in future scenarios.
One of the tools we use is AMBIMOB 2.0, from the Ministry of the Environment and Sustainability, which helps to environmentally assess the measures of sustainable urban mobility plans (SUMPs), thereby helping to observe the contribution of the measures with the planned reductions in mobility master plans, as well as the variation in emissions according to each pollutant.
ADVANCE Audit is a certification tool for improving sustainable urban mobility plans, analysing the strengths and weaknesses of a city’s current mobility planning and providing directions on how to improve this in terms of sustainability.
—
There are a great many benefits for cities participating in the process of ADVANCE certification:
—
- Receiving an ADVANCE Action Plan containing action recommendations
- Benchmarking with other municipalities at a European level
- Improving the image of a city by showing that it is innovative and sustainable
- European recognised ADVANCE certification
BYPAD, an acronym for Bicycle Policy Audit, is a tool developed by an international consortium of bicycle experts as part of an EU-funded project. BYPAD provides an overview of the measures and structures applied in local cycling policy.
—
Cinesi uses it to be able to assess the quality of cycling policies of cities by analysing their strengths and weaknesses and making specific recommendations on how to improve their cycling policy in the future.
Geomarketing can be defined as the technique of analysing how geographical variables affect a business or activity. Geolocation and geospatial analysis help us to obtain an overview of the customers or users of a particular amenity, business, means of transport, etc.
It is a vital tool for answering such important questions as: Where are my customers and how do they behave? Where is the competition? Where can I open a new business? Or how accessible is my location and what geographical coverage do I have?
Cinesi is well versed in the tools of geomarketing and knows how useful it is for companies to obtain an accurate picture of the behaviour and mobility of their customers.
—
Analysis of major variables:
The analysis of major variables (demand, competition, area of influence or accessibility, among others) helps to obtain precise knowledge of the current situation and be able to make the right decisions regarding the optimal location to open an establishment, to identify the potential customer engagement area or the location of competitors.
—
Analysis of specific needs:
Based on studying the major variables of a business, geomarketing is also very useful for analysing specific, very concrete needs, such as:
- Distribution routes and points of sale
- Areas of influence of transport networks
- Reorganisation of points of sale or branches
- Studying cannibalisation areas
- Identifying areas not covered by a market network
- Mailshots and mailing
—
They trust us/
Shall we talk?/
Shall we talk?/
